Architects of change | TV Program | Economics of taste
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Economics of taste
1 minute 20 seconds


Few people today can remember how farming was done many decades ago, before the appearance of petrochemical fertilizers and pesticides. However, in farmers’ fields around the world, major issues have arisen surrounding intensive agriculture, mechanization, standardization of farming practices and the use of chemical products.

But, thanks to the efforts of some Architects of Change, traditional agrarian values — inextricably linked to the history and the culture of the people who live on the land — are rising like the phoenix from the ashes in farming areas in every corner of the globe. Determined to make a difference and reverse current trends, these Architects suggest that it is through a return to traditional agrarian values that sustainable development will become possible in modern agribusiness.