Pat STUBBS

Issue / The Zulu People

There are now more than 10 million Zulus in South Africa who trace their roots to the original KwaZulu-Natal clan. Although their cultural traditions are rich and deep, the Zulu people are also grappling with many social and economic problems, including migration to urban centres, unemployment, poor infrastructure, illiteracy and AIDS.

If social entrepreneurs want to help preserve the Zulu culture and help the community benefit from the profits generated by companies in South Africa, the Western business model has to be revised. Rather than trying to impose a project on a community, it is better for all concerned when modern entrepreneurs ensure that local populations profit from the project's success and receive the community’s support in return.